FAQ´s

A listing of some basic questions

 
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How To Make European Sales Profitable?

Follow this link to our paper and learn more about opening European markets.

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Did you know?

Sales4Sales organizes your events in Europe. Sales, Exhibition, Promo, Product launch etc. Let us know your plans, we manage the local actions needed and get it done! Read more here

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Memberships

Sales4Sales is a proud member of US Commercial Service

Frequently Asked Questions

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  1. How do I start selling in Europe... ?
  2. Where can I find an overview of distributors... ?
  3. Why must I offer multilingual brochures... ?
  4. Who is looking after our interest in Sales4Sales... ?
  5. What are the major mistakes when dealing with Germans... ?
  6. When can we expect results... ?

How do I start selling in Europe... ?

  • A SWOT analysis may help you understand the strengths, weaknesses, opportunities and threats of your product as compared to European markets, Also, determine if your products comply with European legislation. You may find the answer on their website. In addition take into account the European metric system and/or the different power requirements, just to name a few. Once a fit with European demand has been determined, you can either send over personnel to meet with potential European partners or you may decide to work with a local hands-on marketing and sales company. Make sure you are frequently updated on their progress just as you would require from in-house account managers thus keeping a grip on your investment. Please contact us should you have any additional questions. We shall gladly answer them.
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Where can I find an overview of distributors... ?

  • Well, the larger ones can easily be found on the internet. Using search words in the local language shall probably give you some accurate hits. The draw back with these companies is that they represent so many manufacturers, your product will really have to make a difference (margin, features, ease of use etc.) to have their sales force pay attention to it. It is our experience that these large distributors gladly secure the product just in case it should become successful. But then the manufacturer has done all the marketing. The smaller distributors are much harder to identify but they are eager to grow their business. Or those who wish to penetrate new markets with enthusiams and seek the appropriate suppliers. Hence, finding the right business partner means you need to go out, meet with experts, visit events and reach out directly to potential partners in order to set up a winning team. There is no such extensive list on the internet with up to date reliable information and contact details.
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Why must I offer multilingual brochures... ?

  • Europe speaks 23 languages. For the majority English is not a native language and most cannot or will not discuss a partnership in English. The same goes for most consumers; product information should be in their native language. The European Union has ruled that most manuals should be written in the local language (please check their website to learn more). So, to reach out to Europeans addressing them in their native language will increase your result dramatically.
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Who is looking after our interest in Sales4Sales... ?

  • You will be working with a dedicated team. We do not switch teams during the assignment although teams update one another on progress. This helps should unforeseen developments require a change or additional support. Your dedicated contact will update you frequenlty on progress and send you Contact Reports after each meeting with potential business partners or customers. Progress Reports keep you on top of overall developments.
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What are the major mistakes when dealing with Germans... ?

  • European languages have different ways to address people. Age, standing and respect determine the words used. In English it is only 'you', in German there are multiple ways depending on age. Showing respect is important and must be taken into account seriously. Consequently, your contact is to be addressed by his family name until he or she indicates you can use their first name. Also, use their title when addressing them, they are proud of it. Dress up correctly, be polite and do what is expected from you. Need more advice? Contact us, it's important to understand this correctly.
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When can we expect results... ?

  •  From the start we open all doors that may lead to success. Working on all these options simultaneously, success is not an option, it is an outcome! Depending on the assignment between 1 and 3 months. That is not because we are slow, but the contacted parties often wish to view and review the products and discuss success with our clients first.
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European Business Development

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